https://lpgventures.com/7vw78wvln6
Test Everything
https://www.mreavoice.org/2v531xbw047 It’s no longer good enough to guess what your audience will react to. And don’t ask them because they don’t know! Only data can reveal the logical path forward. All ideas should be tested and only those that have been proven to be valid should get implemented. With a well conceived and managed A/B testing program in place, improvement is a mathematical certainty. And that just makes us all feel warm and fuzzy doesn’t it?