Minimal Client-Side Resources, Maximum Rewards.
We basically do everything. First, we’ll install a tiny code snippet into the back end of your website that allows us to host variations. Once we understand your business, we’ll develop a theory about why a particular change might work better. Changes can involve page layout, headlines, body copy, buttons, forms, calls-to-action, offers… virtually anything on the page can and should be tested
. Then, we’ll create an alternate version on our testing server with our changes and send you a live working proof. Once you approve, we’ll split off a segment of website visitors and run them through our variation and measure the results. If it’s a winner, we’ll push the changes live and move on to the next test. If not, we’ll try to understand why and suggest alternate ideas. Roughly 7/10 tests will produce a positive result. It’s common to see improvements in the +30% range after the first few months of testing.