98% of your leads are going to waste. Most visitors to your website will not take action on their first visit1. It takes repeat exposures (anywhere from 6-12) to get the conversion. We use retargeting ads to get those repeat exposures, nurture prospects, and close the deal. In fact, prospects are about 400% more likely to convert after seeing retargeting ads2. For lead gen and ecommerce, retargeting ads are basically a no-brainer.