As long as you have a highly engaged following ready to consume your content.
Creating great content – the very type of content your market craves – is a fantastic way to increase your brand reach. But content marketing is about much more than branding. It’s also about getting more organic search traffic, moving prospects along the stages of your conversion funnel, and increasing your volume of online leads and/or sales.
According to one study, companies that used content marketing saw a 512% increase in qualified leads.1
[GRAPHIC] 512% increase in qualified leads [GRAPHIC]
Content marketing can produce truly astonishing results when paired with a targeted SEO program and expertly orchestrated social media audience building.
1http://resources.kapost.com/rs/kapoststd/images/Kapost_Mainstay_Content_ROI.pdf
If you don’t have a content marketing strategy, you have some catching up to do. According to Forbes, 88% of B2B marketers and 76% of B2C marketers currently use content marketing. But while almost everybody is deploying content marketing, there’s one little problem: only about 1/3 of all content marketers rate their strategy as effective.2 What gives?
Content marketing can produce truly astonishing results when paired with a targeted SEO program and expertly orchestrated social media audience building.
The problem lies in the simple fact that even the best content will do you no good if nobody views it. So just how do you get people to not just consume but devour your content and to share it, like it tweet it, and pin it? For that you’ll need…
We’ve done a huge amount of content marketing over the years. In fact, we’ve devised and implemented content strategies that have generated over 100 million visits and 2 billion pageviews. So suffice it to say we’ve learned a thing or two about what it takes to win the content marketing game.
[GRAPHIC] Great Content + A Passionate Following x Social Acceleration = Content Marketing Victory!
Of course, it all has to start with great content, and we help our clients develop the perfect content strategy for their market. Next, growing an engaged following for your content requires knowing your customer personas and devising an intelligent strategy to engage them on social channels – both areas in which we excel. Finally, utilizing targeted social channel promotion, we can really take things to the next level, driving more eyeballs to your content and, ultimately, helping to drive your conversions/sales through the roof.
So are you ready to kick off a killer content marketing campaign (or take your current content marketing to the next level)? If so, we’d be happy to talk.
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