If you are a marketing professional, you’re in the right place. Let’s assume that you’re in the process of researching agencies to partner with and you’re here to find out why we’re different and a better (we are by the way). We created this page specifically for you, so you can understand exactly how we operate, and how we can help you meet and exceed your targets.
We’ve worked closely with many marketing professionals like you. We understand the budgeting challenges you face and the pressure to hit benchmarks. Along the way, you’re going to need support when it comes to evaluating campaign performance and interpreting Analytics data. You’ll need guidance to help you navigate the rapidly changing online marketplace.
Initial Research And Analysis
In order for us to provide intelligent recommendations based on real data, we’ll request (read only) access to your Google Analytics account. Our analysis of your past performance will help us to identify technical problems, understand how users are funneled through your website and landing pages, and establish a baseline. We’ll also ask to review your advertiser accounts in order to evaluate your past campaign successes and failures. Our initial research and analysis will allow us to do some fairly accurate projections before we engage each other, so we can proceed with the confidence that the math makes sense.
Leveraging the Best Marketing Channels
There are many possible lead sources available, but which ones offer the greatest potential for your product/service? Let us do the research and find out (a what your competitors are up to, and b) projected CPC or CPM across the various channels. Armed with that knowledge, we’ll work with you to figure out a reasonable cost per lead, and CPA (cost per acquisition). Once we get the lay of the land, we’ll come to you with recommendations based on real data, so you can decide which channels will earn the fastest return. At the same time, we’ll help you come up with evergreen strategies for long term growth.
Ad spend and agency fees need to translate into revenue and net profit. Spend a dollar to make three dollars? We can help you do that. Based on our initial analysis, we’ll request a budget that will allow us to launch successful, high converting campaigns that earn a high ROI.
Performance and Reporting
It’s our job to get the data to you in a format that is easy to interpret with key metrics easily visible. We accomplish this by creating custom segments and custom dashboards in Analytics that make it easy for you evaluate performance in just a minute or two. Our methods are transparent and we love to review and prepare data for our clients so they can put together detailed reports for the higher-ups.
If something isn’t working, we’ll fix it. That can mean subtle tweaks or complete overhauls. We’ll never let a non-performing campaign run while we collect a paycheck. You’ll be amazed at the ground we can cover in just a few months, and how our methods can invigorate your marketing efforts.