Nitro Blog

Content marketing specialists often make the mistake of only posting about themselves and their brand. This generally leads to an output of boring content that no one wants to read.

Great content creators understand that readers crave interesting content, and that using techniques like topic bridging to write about interesting topics related to your business can grow an engaged following and help you build your brand in the process.

To be a content marketing success, your content can’t only be about your company, it must be compelling.

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Secrets of Content Marketing World: Agent Julie Fleischer, Kraft Foods

2012 marketing trends reveal that consumers are rapidly becoming device-agnostic, which means that you must be everywhere your customers go, from their home computer to their mobile phone. There are also other issues that should affect how your company appears online.

First of all, it’s time everyone realized that social media is here to stay. Adults use it, too. It is the number one Internet activity for just about everyone. All companies benefit from strong social media marketing.

Content marketing creates brand value. It allows your service to stand out from competitors in an engaging way. Make sure the content is viable and relevant.

Keep open communication with your customers. Emails counts. They like to feel valued and connected one on one. Targeted communication in addition to social media builds business and loyalty.

Real time means that you need to get real serious about crisis management. Keeping on top of trends and tracking how prospects connect can help prevent a marketing crisis, but if one occurs a crisis management team can prevent an even bigger disaster.

To survive on the internet, businesses need attention. Your work will not speak for itself; people want you to earn their attention in creative ways. After all, if you don’t, someone else will.

There are four ways to gain visitors to your website on a consistent basis, visitors who will also spread the word about your website and business if you maintain the four tips.

-Write a great blog and update it often.

-Give away select work for free.

-Borrow an audience.

-Circulate your content.

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4 Creative Ways to Attract More Visitors to Your Website

There are numerous ways to make sure your readers get the kind of content they want. The following tips will allow you to post quality content instead of filler.

• Post insider info.
• Make sure the content matches the title.
• Offer multiple solutions.
• Provide an opinion on marketing trends.
• Appeal to Many with varied content.
• Issue a call to action.
• Use bait and switch content.

Furthermore, readers want their questions answered, but they also want to think. Therefore, posing questions that challenge their marketing perceptions can make them work in a new way that obtains new success.

This will make your content seem more valuable than other online sources that they read. Paying close attention to the most read posts on your site over a six month period also helps create popular content.

Now that you have the content up, how do you get people to read it?

Without readers, business dies. It is more than just an ego boost. If you are Tweeting and emailing and Facebooking, but still receiving no reads or shares, that means business needs a boost.

More than likely, it’s not that you need to take a writing class. Writing less and text style may be the solution. There are eight tips to help you gain a strong readership.

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8 Incredibly Simple Ways to Get More People to Read Your Content

You probably already know by now that your business need a social media plan, but were you aware there are many pitfalls you must avoid to create a successful plan?

Here is a good article that explains why businesses fail with social media. it also gives some tips to create a successful social media plan of your own.

The most important thing to keep in mind as you compose your plan is that you must map out your roadmap clearly. You also need to fully commit to your plan, and use relevant and high quality content and design. Running promotions is also a good way to bring add new followers and grow your community.

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7 Tips for Creating a Social Media Plan for Your Business

According to Search Engine Journal, Facebook has been testing a new form of advertising similar to those ads found on both Google and Youtube, namely sponsored results.

Like Adwords, these new ads will be offered on a CPC basis. But unlike Google’s Adwords, bids for Facebook ads will not be based on “keywords” or search phrases. Instead, bids for these new ads will based on specific pages, apps, and places.

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Facebook Testing Sponsored Results Advertising Option

So if you have been paying attention much to SEO over the past few months, then you know it has been a wild and bumpy ride, especially for anyone who is participating in less than optimal link building strategies.

Many website owners have been receiving rather ominous messages from Google via their Webmaster Tools interface warning of “unnatural” links pointing to their sites.

While these messages have caused untold anxiety for website owners, Google has continued on its crusade to devalue links it deems unnatural and even to penalize sites who have built large volumes of low-quality links.

But, as Danny Sullivan points out, today Google sent out a fresh batch of these “unnatural link” notices, then effectively told people to ignore the notices.

You can read Danny’s entire article here, which goes into much more detail on the matter. But suffice it to say that, if you have been building spammy links to your site (or been hiring SEO companies to do it for you), now is the time to stop dong so and start concentrating on improving the quality of your site so that people will want to link to it naturally.

Old school SEO is dying a quick death.Google is zeroing in on any and all link building techniques. The only safe route to take from here on out is to improve your site, build a following in your niche, and direct your followers to high quality content that will interest and engage them.